Tie-Dye was once the stuff of elementary school arts and crafts—DIY gifts given to parents and grandparents on special occasions. Then, it became a cure for middle school boredom; a photogenic (and budget-friendly) backyard event for kids who preferred matching tees to friendship bracelets. Now, it’s become a full-blown fashion trend; tie-dye has officially been elevated to high-fashion status and has been hitting your favorite retailers.
Where tie-dye clothes from years past bring to mind images of the ’60s and ’70s or at least memories of haphazardly dumping colorful dye onto cheap T-shirts, contemporary tie-dye clothes feel crisp and edgy. This current trend acting more as a print than a fusion of color.
The result is a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary. The reimagination of tie-dye tells a story of immense contrast, but contrast that succeeds, that elevates, that works, time and time again.
So how about you? Are you into the tie-dye trend?